Making Visual Media | Design Studio Brief 05:
Free Choice Digital Presentation
Student Project
#MVM19 #S5171719
The Client: Yourself.
The Brief: Create a digital presentation with the intention to reflect your own potential creative outcomes for future work.
Requirements:
- Adobe Illustrator and InDesign
- At least 4 images
- Some text for audience understanding
For my digital presentation I wanted to try something a bit different to what I had already produced and created an excerpt from a catalogue for a fictitious bicycle company.
Initially I wasn't sure whether I wanted to make the client me, and actual products I might hope to create, or the work I might do for a client. In the end it was more like the latter, but it could also be my own venture that I have created advertising material for, I suppose.
I like to jump right in and start creating from scratch, so I didn't do any sketches or mock-ups. I trawled through a number of examples online and started to pull inspiration from different parts of various works.
I began with motorcycles and motorcycle gear, but after playing around with various shapes, colours and preview stock images, I just couldn't settle on a look or theme. I found some of the images on Unsplash to be a bit too placeholder-y, making it difficult to create a convincing mock-up. However, on Adobe Stock, I found a much broader selection of images to work with, and as I trawled through for the right images, the more bicycle images I saw in the mix, the more I began to see how they could come together into something similar through the use of different colours and a different layout.
Early experiments.
I opted for placeholder text as I didn't know enough about electric bikes to fill out enough of the information or what I really wanted this company to be at this stage.
Trying out a more eco colour scheme.
Slight creative detour:
As I was working on the cover page, I revisited my original idea and colour palette before I went too much further. I really like the results and where this was going, will certainly workshop these in the future for something else.
Getting closer, I wasn't feeling super inspired to come up with a clever or complex company name, and ended up going with something generic.
I was also hoping to have a screen-recorded time-lapse of the process here, however due to a technical issue with one of my hard drives, many of the files were unfortunately corrupted and I was unable to salvage it under the time available.
